Window of Hope

"It's been an honor to include this initiative in my foundation's cancer work." - Erik Jones

Window of Hope: Racing for a Cure!

The Window of Hope has grown into one of the most powerful rallying points in NASCAR—uniting drivers, teams, sponsors, and fans in the fight against breast cancer. What started as a simple idea has become a signature industry-wide initiative that continues to grow each year.

Thanks to the generosity of Thermal Control Products, who manufacture and donate the pink window nets, and the incredible support of the NASCAR community, the program has achieved remarkable impact:

  • Doubled in size in 2024, bringing in participation across the entire industry.

  • Raised more than $50,000 last year to support breast cancer detection and care.

  • Engaged every NASCAR Cup Series team, plus growing involvement across Truck and Xfinity with the addition of our Pink Net Release Tab.

  • Became a symbol of solidarity for families, survivors, and communities across the country.

In 2025, we’re building on that momentum with a new goal: raise $100,000 and expand our impact even further.

Each October, the pink window nets are run in competition, signed by drivers, and then auctioned. This year, we are proud to partner with Pristine Auction, who will facilitate the event and help us reach more fans than ever before.

The Window of Hope is more than just a race. It’s a movement. Together, we can give hope the green flag.

The 2025 Window of Hope Auction runs October 1 - October 8. 

New For 2025! 

Pink Window Net Release Pull Tab

Carry a piece of NASCAR and show your support for the fight against breast cancer. These authentic pull tabs are the very same style drivers use to release the window net in their race cars — now reimagined as a durable keychain.

Each pull tab features an embroidered pink breast cancer ribbon, making it a meaningful gift for survivors and supporters alike.

  • Authentic window net pull tab design
  • Embroidered pink ribbon
  • Perfect everyday keychain
  • $20 each – proceeds benefit the Erik Jones Foundation’s Window of Hope initiative

A great gift, a practical keepsake, and a symbol of hope.

 

Order Your Pull Tab(s) Here 

Special Thanks to 

The Official Auction Site of The Window of Hope!  


 

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Watch Emily Bonham's full inspiring story here!